A sales database is a computer software program used to store information about prospects and customers. Companies and salespeople have used them since the technology emerged in the latter part of the ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

The market for database server software, seen as a barometer of overall software market health, grew slightly last year, fueled in part by sales of Linux. Overall sales of relational database software ...

The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they’ll lose. Conversely, if they abandon everything they’ve done to make ...

Let’s say your top sales manager leaves your company to join a competitor. You expect they’ll take their relationships with them, but will they take your sales data, too? Unfortunately, you probably ...

CEO Larry Ellison, in a conference call with financial analysts Wednesday, also took time to crow about the next-generation Exadata Database Machine the company unveiled Tuesday, citing it as proof of ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...