Now's the time for a glow up.

There’s something about the regimented square shapes of the IKEA Kallax shelf that convinced [Eike Hein] it could benefit from some RGB LED lighting, and while he could have simply used a commercial ...

While the ability to serve specific ads to specific audiences has long been available to TV advertisers, few of them paid much attention to the benefits of addressable until the Covid pandemic hit and ...

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

Nine major programmers are set to begin trials of Project OAR’s addressable TV technology. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests on June 24, while Disney ...

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one ...